Job Description

Accountable for developing and implementing marketing objectives, plans and programs

­-Develop & execute marketing plans and
mechanics
 ATL & BTL communication execution
 Internet integrated communication
campaigns
 CRM programs
 Sampling program
 SA and MD programs
 Company store: product &
promotion program planning and
execution

­-Manage appointed product line
 Launch preparation, including
products selection, product
concept..etc
 Product management & related
administration, forecast, pricing,
stock management…..etc.
 Sales performance analysis
 Sell-thru report and product mix
analysis

­-Manage Visual Merchandising